Moroccan growers look for niche in European market with Australian blueberry varieties
Using Australian blueberry varieties developed for plantings in Morocco, African Blue is hoping that the gap in the blueberry production between Chilean and Spanish supplies can offer Moroccan growers a lucrative window in the European export season.
“Moroccan blueberry production is well-positioned and can offer fruit during a unique window,” explained Jean Cesar Leostic, supply chain manager for African Blue. “Chile finishes its season by February, and the next country that can supply blueberries in the Northern Hemisphere is Spain, which starts around mid-April. From February 15 to April 15 no other country can offer quality Kirra blueberries during this period.” Kirra blueberries are African Blue exclusivity, they have excellent size, colour, sugar and texture, making them an attractive option for consumers.
The quality of the berries is a result of the interaction of the berry plant (from Costa Exchange) with the Moroccan soil and climate. While local consumption skews toward strawberries, demand for blueberries abroad has been robust.
“Demand is very high, and it will continue to grow as more consumers become aware of the healthy benefits of blueberries,” said Jean Cesar. “African blue will offer 3000 tons of berries this season, and we should reach 7,000 tons by 2017.”
Source: Carlos Nunez / Yzza Ibrahim - www.freshplaza.com
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