Olivia, a grape/mini-plum variety from Hazera, produces consistently sized and flavored fruit across all conditions, according to the company. Olivia was developed using traditional plant breeding techniques.
"The grower enjoys the fact that Olivia is easy to grow in all environments and weather. With resistance to Fusarium race 3, Fusarium Crown Rot, and nematodes, among standard resistances, Olivia eliminates the need for grafting and reduces the requirement for plant protection materials. Its vigor gives it a long growing season, producing anywhere from 14 to 25 trusses," says Yair Askira, Nafta Professional Manager at Hazera.
The company mentioned that the packer and shipper benefits from Olivia’s firm fruit, because it holds up well during prolonged transport from field to market and its consistent fruit size makes it easy to pack. Retailers get an attractive, flavorful red tomato with an extended shelf life. As a branded product, Olivia can command a premium price. "Customers get a great-tasting, sweet tomato – its brix is 8-9 percent – that’s great for snacking." Olivia delivers consistency of fruit size and great flavor throughout the growing season. Reinforced resistance reduces exposure to protection materials, making it a better choice for growers and consumers.
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