Brazilian consumers now have the power to help farmers in Brazil and developing countries build better futures for themselves, by choosing products with the Fairtrade seal in stores across Brazil.
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| The fairtrade premium is used for the benefit not only of producers but also the community where they live. |
‘Fairtrade Brasil’, the newest Fairtrade organization, was officially launched in Brazil today. The organization joins 25 other Fairtrade organizations across the world that promote Fairtrade products in their countries. Fairtrade Brasil was established to help develop a local market for Brazilian Fairtrade producers and connect consumers with Fairtrade products grown at home.
Fairtrade Brasil is the latest organization working to grow the market for Fairtrade products in a Fairtrade producer country, following the successful launches of national Fairtrade organizations in South Africa in 2009, and Kenya and India in 2013. South African Fairtrade sales reached €22.5m in 2013, with a growing range of products from local Southern African farmers and beyond.
"Today, in Brazil, we have about forty Fairtrade certified cooperatives. These products, however, are mostly used for export. The launch of Fairtrade Brasil will reduce the dependence on the international market and open up the Brazilian and South American market as an alternative, avoiding language barriers and exchange rate changes,” said Naji Harb, President of Fairtrade Brasil. "In addition to ensuring fair payment to the producer, Fairtrade also empowers the consumer to contribute to food security."
Fresh fruits and other products with the Fairtrade seal are already available on supermarket shelves. The coffee in Café familiar da Terra’s range is grown by Fairtrade producers in Minas Gerais; and Casa Apis Fairtrade honey is local, sourced from Central de Cooperativas Apicolas in Picos.
Sources: www.fresh.plaza & www.fairtradebrasil.com.br
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